Campaign

About OCW

Ocean Clean Wash is a campaign initiated by the Plastic Soup Foundation in order to tackle one of the biggest sources of plastic pollution in our oceans: microfiber release from synthetic clothing.

slide4Washing machines and clothing made with synthetic fibers have changed the world in the past decades. The washing machine has brought us clean laundry without intensive labor and increased our personal hygiene. Synthetic textiles have brought a diverse range of attractive and affordable clothing. Recent new insights show that the combination of both contributes to one of the biggest environmental problems or our time: the plastic soup. As the human population grows and people use more washing machines and synthetic textiles, contamination of habitats and animals by microplastics is likely to increase.
Consequently, Plastic Soup Foundation decided to work on a campaign to address this problem and involve all the players: washing machine manufacturers, fashion brands, environmental organizations, and consumers: the Ocean Clean Wash.

Since the launch of the campaign earlier in 2016 together with G-Star RAW, Plastic Soup Foundation has built an alliance of more than 100 supporters from all over the world including NGO’s, scientists, and well-known individuals with the special help of Plastic Change from Denmark and Plastic Pollution Coalition from California. This campaign has also been approached by over 30 fashion brands with the intention to get a better insight of the scientific research about microfiber release, Mermaids Life+, and an important number of them are willing to join the campaign to solve the microfiber pollution issue.

The logo of the Ocean Clean Wash was designed by the famous graphic designer SIT from Amsterdam.

In the media

14 December 2016. Resource.co. Investigation into ocean-harming microfibres launched.

24 October 2016. IN. H&M laver denimkollektion af gammelt tøj

16 October 2016. Projecto Colabora. O pesadelo da roupa limpa

September 2016. Marine Pollution Bulletin. Release of synthetic microplastic plastic fibres from domestic washing machines: Effects of fabric type and washing conditions (Napper and Thompson 2016)

29 September 2016. Edie. Plastic Soup Foundation: UK microbeads ban first step to implementing plastic circular economy

9 September 2016. Munchies. Vice. Your Fleece Jacket Could Be Poisoning Your Favorite Seafood

7 September 2016. The Guardian. Leading ocean advocacy groups join forces to tackle microfiber pollution

17 August 2016. Root Simple. The problem with polar fleece: it’s in the ocean, it’s in sea creatures, it’s on our plates

1 August 2016. Pagina 22. Sopa plástica

15 July 2016. Tania Neiva. Tecidos sintéticos prejudicam a saúde e poluem os oceanos

14 July 2016. It’s a Girl. Tecidos sintéticos prejudicam a saúde e poluem os oceanos

13 July 2016. Gulf News. How clothes are poisoning oceans and food supply

8 July 2016. Fashion Forum. DAFI underskriver charter mod mikroplastik

7 July 2016. Stylo Urbano. Lavagem de tecidos sintéticos libera microfibras que estão poluindo os oceanos

20 June 2016. Outside Online. Patagonia’s New Study Finds Fleece Jackets Are a Serious Pollutant

20 June 2016. The Guardian. How your clothes are poisoning our oceans and food supply.

15 June 2016. One World. Met de juiste kleding de plastic soep wegwassen

4 June 2016. Refinery29. 5 Simple Steps That Make A HUGE Difference For The Environment.

1 June 2016. NOW Toronto. 5 Ways To Support Sea Change For World Ocean’s Day

25 May 2016. Fashion United. (Re)defining sustainability: Repair, Recycle, Reuse and Reduce

21 May 2016. Fashion-Post. Dansk (bæredygtig) mode hitter

18 May 2016. Fashion Capital. Leading industry voices gather at Copenhagen Fashion Summit

17 May 2016. Pinkermoda. Lanzamientos sostenibles en Copenhagen Fashion Summit

17 May 2016. Luluunlimited.com. G-Star Raw Teams Up With Plastic Soup Foundation.

16 May 2016. Fashionn.com. At the Copenhagen Fashion Summit – Sustainable fashion designers revolutionaries.

16 May 2016. Fashionn. [2016코펜하겐패션서밋]지속가능 패션에서 디자이너들은 혁명가

14 May 2016. wwd.com. Future of Sustainability Shapes Up at Copenhagen Fashion Summit.

13 May 2016. Fashionunited.com. Danish Fashion Institute joins international coalition ‘Stop the Microfiber!’

13 May 2016. Fashionunited.uk. Danish Fashion Institute joins international coalition ‘Stop the Microfiber!’

13 May 2016. Ecotextile.com. Danish Fashion Institute joins ocean plastic campaign.

4 May 2016. Inverse.com. For G-Star Raw, the Hottest Fashion Trend Is Recycled Plastic.

4 May 2016. Edie.net. G-Star RAW launches scheme to halt plastic pollution in oceans.

4 May 2016. Sustainable Brands. G-Star, Plastic Soup Foundation Call on Industry to Help Stop Ocean Microfiber Pollution.

4 May 2016. Ecoiko.com. G-Star RAW launches scheme to halt plastic pollution in oceans.

2 May 2016. RivetandJeans.com. G-Star starts a new initiative to fight ocean plastic.

1 May 2016. P-Plus. Fleecetruien dramatisch voor oceanen

1 May 2016. Foodlog. Microvezels uit wasmachines vervuilen oceanen

1 May 2016. Duurzaam Actueel. Kleding: samenwerking met G-Star om plastic microfibers te stoppen

1 May 2016. NRC.nl. Veel merken maken producten van oceaanplastic. Is dit nuttig?

30 April 2016. MSN NL. Wasmachines zorgen voor enorme plasticvervuiling in oceaan

29 april 2016. Ecouterre.com. G-Star Raw, Plastic Soup Foundation Team Up Against Microfiber Pollution in Oceans.

29 April 2016. The Greener Blue. G-Star Raw, Plastic Soup Foundation Team Up Against Microfiber Pollution in Oceans.

29 April 2016. Environment Guru. G-Star Raw, Plastic Soup Foundation Team Up Against Microfiber Pollution in Oceans.

28 April 20161. HT Media Syndication. NGO Collaborates With Apparel Brands to Curb Ocean Waste

28 April 2016. Businessgreen.com. G-Star RAW and Plastic Soup Foundation team up to tackle plastic pollution

28 April 2016. fabeau.de. G-Star RAW will weiter Ozeane retten.

28 April 2016. Duurzaam Bedrijfsleven. G-Star in actie tegen oceaanvervuiling door microvezels

28 April 2016. Textilia. Modeweetje: waarom teveel wassen van kleding niet goed is

28 April 2016. ciwm-journal.co.uk. Call For Fashion Industry To Tackle Plastic Microfibers In Oceans.

28 April 2016. Humanitarian News. G-Star RAW and Plastic Soup Foundation team up to tackle plastic pollution.

28 April 2016. just-style.com. G-Star tackles microfibre ocean waste challenge.

28 April 2016. Care2.com. New Collaboration With G-Star to Stop Plastic Microfibers.

27 April 2016. Ecotextile.com. G-Star partners with ocean waste NGO.

27 April 2016. RuadeBaixo.com. G-Star Raw combate a poluição dos Oceanos.

27 April 2016. resource.co. Calls for fashion industry to act on microfibres.

27 April 2016. Praisemag.com. G-Star Raw x Plastic Soup Foundation.

27 April 2016. Fashion United Germany. G-Star Raw x Plastic Soup Foundation: „Stoppt Mikrofasern!“

27 April 2016. euroasiaindustry.com. Turning the tide on microfibre pollution.

27 April 2016. De Standaard. Microvezels uit wasmachines maken ‘plastic soep’ van oceaan

27 April 2016. sportswear-international.com. G-Star further commits to clean the oceans.

27 April 2016. ruadebaixo.com. G-Star Raw combate a poluição dos Oceanos.

27 April 2016. Fashion United Germany. G-Star Raw x Plastic Soup Foundation: „Stoppt Mikrofasern!“

26 April 2016. Textil Wirtschaft.  G-Star: Initiative gegen Müll im Meer

26 April 2016. Fonk. G-Star gaat strijd aan met microfiber

26 Arpil 2016. Marketing Online. G-Star RAW in zee met Plastic Soup Foundation

26 April 2016. Fashion United Australia. G-Star Raw x Plastic Soup Foundation: ‘Stop the microfiber!’

26 April 2016. Fashion United Canada. G-Star Raw x Plastic Soup Foundation: ‘Stop the microfiber!’

26 April 2016. Fashion United New Zealand. G-Star Raw x Plastic Soup Foundation: ‘Stop the microfiber!’

25 April 2016. Plastic Pollution Coalition. Calling On Companies to Clean Up The Wash.